Cynamics develops AI-Based SaaS solution for complete network visibility and threat prediction for complex and complicated networks.
The ideal candidate is a team player, who will proactively seek ways to improve and optimize the system. Working with high standards for code quality, maintainability, and performance. The position requires a high level of experience and the ability to work on features, from design through implementation to delivery.
Oversee brand campaigns from inception to execution, creating a consistent experience across every touchpoint inside and outside the organization.
Proactively monitor and analyze the performance of campaign programs and partner with paid media team to make optimizations on a recurring basis.
Collaborate with paid media, sales enablement, and digital marketing teams to coordinate integration with ongoing performance marketing programs, ensuring consistency across all campaigns (ie, proper messaging and timing, etc)
Coordinate, manage, and/or select a roster of agencies to ensure smooth program execution, including but not limited to external campaigns.
Develop and implement brand measurement and performance KPIs, strategies, plans, and dashboards that measure awareness, etc
Conceptualize and propose innovative new solutions and programs that leverage brand strengths and clearly define Cynamics category.
Craft and adapt specific messaging that is suited to different phases in the brand experience of prospects, clients or employees.
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8 – 10 years of experience in advertising or brand campaign management with 3 years (preferred) in B2B professional services and technology industries.
Experience in selecting and managing media and creative agencies and outside brand consultants
Examples of brand campaigns that you’ve created or managed with the ability to speak to the performance and/or measures of success
Strong storytelling skills and the ability to generate new ideas and/or lead a creative team through continuous iterations to evolve narratives
Excellent internal and external communication and presentation skills, especially directed to senior executives.
Strategic, big picture thinking complimented by detail orientation.
Demonstrated success managing enterprise-wide programs that engage employees in large, complex organizations.